“Engage, enlighten, and especially be yourself! Social Media is a community effort. Everyone is an asset.” – Susan Cooper (Twitter – @BuzzEdition)
Social Media For Your Campus Event – How to capitalize
This should be your bread and butter! Know your school’s Social Media policy. We would suggest that you find one student for each platform – find the students that already have large followings on these platforms. But, have one student that oversees everything, this would be a Social Media Coordinator. You should have a web page on the university site that you can link to in all posts. Follow your speaker on all their platforms and use their content when you want to educate your base about the event. Another way to set your event apart from the rest is to create a special hashtag for your event and encourage everyone to use it leading up to the event. Let your committee members know how important it is for all of them to be active across all social networks to help bring more awareness to your event. Did you read our blog post about building a planning committee for your event? Read it here!
Is your school active on social networks? Which departments use Social Media effectively? See how you can join forces with the goal that everyone wins.
Social Media Platforms
Facebook – create an event page – post about the event on your personal page a month before event, every week tag the committee and any other businesses, chamber of commerce, etc. Does your school have their own Facebook page? Maybe you could do a “takeover” leading up to the event. You don’t have to post more than twice a day. We would suggest to post in the am and then later in the pm. If you want to re-post an article, wait 2-3 days before re-posting. Live Videos are a great engagement strategy.
Instagram – be creative, use stories, live video, have multiple friends post about the event! In action photos. See if you can do a “takeover” of the university’s account the week leading up to the event or the day of the event. You can now share “stories” to your friends as well. Take photos of certain marketing material and tag the location, use the popular places on campus. Think micro-content. You can use up to 30 different hashtags. Do this in a separate comment.
Remember that you need to know your schools social media policy
Snapchat – This is a great way to give your followers a real behind the scenes look at how the event is coming along.
Twitter – Follow all university accounts that could be helpful in promotion-ask them for help. Tweet out articles, videos, quotes from your client. RT material with subject matter about your event. Tag accounts in photos to save space in a tweet. Trendjacking on campus – what hashtag trends are popular? Is there anyway to insert your event?
Pinterest and YouTube – These are probably both at the bottom of the totem pole. They can help you with promotion but don’t spend too much time on these platforms. But if a student is excited to post on either of these platforms, go for it! We wouldn’t suggest requiring it though. All the other platforms will give you more than enough reach!
Extra Credit! – We know that there are some of you that will want to go the extra mile. We would suggest that the Social Media Coordinator, for this event, buy and read the book. “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk
Again, like Campus Promotion, you are only limited by your creativity. Social Media is all about being creative and doing it in a fun and energetic way. It is about attracting people to your event because you created reactions with your posts.
Rollin’ to a town near you!
P.S. Want to learn more about how Mike and Tim can share their story with YOUR group? Let’s Talk!